You already know that women are constantly breaking boundaries, kicking ass and taking names across the board.
March is Women’s History Month, you might as well be in permanent celebration mode.
And that’s especially true within the beauty industry.
As the demand for inclusivity and transparency continues to grow, so is the number of women-owned brands leading the charge. And, we couldn’t be prouder.
What makes these bosses particularly inspiring is their proven expertise combined with the fact that they actually use their own products. (Shocker, right?!)
And thanks to Instagram, we have a front row seat to their journeys, some of which include behind-the-scenes magic budding entrepreneurs can get inspired by.
The do-it-yourself spirit of the industry is stronger than ever, and although there are hundreds of thousands of woman-owned brands out there.
These 10 bosses are at the top of their game and taking us along for the ride.
1 Myleik Teele
Teele is the founder of curlBOX, one of the first subscription services for women with natural hair. Her business is still going strong, but we also love following her on social media for advice on entrepreneurship and living a more purposeful life.
2 Rachel Roff
3 Charlotte Cho
She’s the co-founder and aesthetician behind Soko Glam, one of the biggest websites for discovering the best in Korean beauty.
4 Jessica Alba
We’ve loved watching Alba’s evolution from movie star to bona fide business owner. Her company, Honest Beauty, is leading the charge in providing more eco-conscious, yet affordable, beauty options to men, women, and children everywhere.
5 Lauren Napier
Napier’s expertise spans makeup and skin care, but when it came time to create a product of her own, she decided to go with something we all need: a good makeup wipe! Her “CLEANSE” products are made with natural ingredients and are perfect for the woman on-the-go.
6 Kat Von D
The tattoo artist and beauty guru made cruelty-free products more accessible when she created her namesake collection, Kat Von D Beauty. Today, it’s our go-to destination for colors that pop and makeup that stays put.
7 Wuzzam Supa
If you’re a makeup novice and need products that aren’t too complicated, look no further than Supa’s Crayon Case Cosmetics, a cruelty-free line that takes the guesswork out of beauty staples with a school-inspired twist.
8 Wende Zomnir
Obsessed with Urban Decay’s cult favorite “Naked” palettes? They’re the brainchild of brand owner Zomnir, whom many refer to as the “original beauty junkie.”
9 Jin Soon Choi
You’ve probably painted your nails at least once with any of the colors from her long-running lacquer line. Choi also manages a group of spas and still works behind the scenes at runways during Fashion Month.
10 Cashmere Nicole
This breast cancer survivor and single mother is the genius behind black-owned brand Beauty Bakerie. Its products are colorful, fun to look at and smell good enough to eat.
If you’d label yourself a beauty lover or makeup junkie, chances are you’re already familiar with some of them.
If you’re not–and contemplating a big idea of your own–get motivated by adding these shot callers to your Instagram feed.
"To tell a woman everything she cannot do is to tell her what she can" Happy International Women's Day!
Images: Courtesy of Instagram