Mat Maitland award-winning illustrator Kylie Jenner Jenneration Beauty Trends Plump Lips

Mat Maitland: This Artist Reimagined Icons Using 2018 Beauty Trends

It’s amazing to look at…


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At the ripe age of 16, Kylie Jenner had her very first lip injection, which helped spawn an entire Jenneration of young women seeking to plump their lips (and perhaps invest in one of Kylie’s own insanely successful Lip Kits).

It’s become a marker of today’s Instagram influencers, backed by statistics that show a dramatic increase in the use of fillers within the U.S. 

According to data from the American Society of Plastic Surgeons, the number increased from 1.8 million in 2010 to 2.6 million in 2016.

And while Kylie has since deflated her lips, the impact is still present — a mirror to our image-obsessed, selfie society that collage artist Mat Maitland is spotlighting in his new, ongoing series.


 An untold story of Maitland:

With the likes of Prince and Muse to name a few, Mat Maitland is an award-winning illustrator and designer boasting an impressive list of clientele. 

As creative director of London based agency Big Active, he was no longer content with sitting back, overseeing and letting freelance photographers and illustrators do the work for him.

His playful neon colleges work ‘indifferent, yet complementary ways’ creating an entirely new perspective, through abstracting images and fitting them back together within a different context. 

It is these colleges that have led him to become a world-renowned artist, designer, and image-maker in his own right.

Mat describes his aesthetic as ‘pop with overlapping surrealist and cinematic tones’ and his inspiration is born from unusual places.

“It can be a wave of nostalgia or déjà vu, of a dream you quickly forget when you wake up but desperately try to freeze in your mind’ – evolving his dreamscapes into a more tangible form. 

 

Marilyn Monroe, 2018

Mat Maitland award-winning illustrator Kylie Jenner Jenneration Beauty Trends Plump Lips

From a young age, Mat was fascinated with photography, fashion and music and through merging these differing worlds his work seamlessly fuses them, breaking down the traditional barriers that once separated these bodies of art, and makes them whole.

Maitland, who's famous for creating Michael Jackson's posthumous Xscape album art, looked to Hollywood starlets of yore and reimagined them using contemporary beauty ideals.

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World Book

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He took late icons like Marilyn Monroe, Audrey Hepburn, and Elizabeth Taylor, and enlarged their lips as if they were a part of today's Jenneration. 

The result is at once hilarious and unsettling, echoing an era when plastic surgery has become a casual lunchtime hobby. 

But for Maitland, this isn't a critique, but an observation on a phenomenon he finds deeply fascinating.


I started to imagine some of the most idolized stars embracing cosmetic procedures and trends if they were still alive today."
Some people might look at this series and believe that I am making a hard commentary on cosmetic procedures. This isn't the case at all," Maitland told in an interview with PAPER MAGAZINE. 
I've always been fascinated by people who push beauty to the extreme."


Elizabeth Taylor, 2018

Mat Maitland award-winning illustrator Kylie Jenner Jenneration Beauty Trends Plump Lips

Audrey Hepburn 2018

Mat Maitland award-winning illustrator Kylie Jenner Jenneration Beauty Trends Plump Lips

One of my heroes, Michael Jackson, explored the idea of transformation early on in his career. 

Cosmetic approaches to beauty were previously restricted to celebrities and the mega-wealthy but these have now become more attainable. 

Everywhere you look there is evidence of these contemporary ideals of beauty. 

You can observe the new normal across the world. 

This is what made me think about identity in our contemporary world. 

I started to imagine some of the most idolized stars embracing cosmetic procedures and trends if they were still alive today. 

Celebrities of the past altering their iconic looks to fit in with today's more clone-like ideals."

Check out Mat Maitland's updated icons, below, and follow him on Instagram.

Princess Diana, 2018

Mat Maitland award-winning illustrator Kylie Jenner Jenneration Beauty Trends Plump Lips

Grace Kelly, 2018

Mat Maitland award-winning illustrator Kylie Jenner Jenneration Beauty Trends Plump Lips

Image: Courtesy of Mat Maitland

Source: Paper Magazine


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