Like, really, who doesn’t love Glossier?
It’s one of the few brands that can truly claim its products’ quality is on par with its sleek packaging.
And while most of its products are universal, the same can’t be said for its two (and only) complexion products, the Perfecting Skin Tint and Stretch Concealer. Well, finally, after a long time accommodating only five skin tones, the brand expanded the range — now it’s the real deal.
The brand has now more than doubled the available shades of each product.
Kym Davis, Glossier’s Head of Product explained how they decided to revisit their complexion products more than a year and a half ago in response to customer feedback around the obvious gaps in their existing shade rang.
And we already know the results…..and they are a-maa-zingg!
By working with our customers, makeup artists, and other members of our community, a much more balanced and comprehensive shade range was achieved — one that suits the unique formulation of our products.”
We’re always in conversation with our customers, and many of them had shared that they were mixing shades of Perfecting Skin Tint or Stretch Concealer to create their own custom colors," Davis continues. "That insight was a great starting point for us when it came to identifying gaps and developing new shades."
Anyway, for this strict news announcement, I'm delighted to inform you that Glossier is finally expanding its foundation and concealer shade range for the first time since its inception. No longer will all of humanity (well, all of humanity seeking skin that walks the fine line between youthfully dewy and greased lizard) be forced to choose form just five shades: White, White, White, Level 3 Spray Tan, and But Where Are You From-From?
The Emily Weiss-helmed brand now offers 12 shades to choose from. The brand has also added two more shades of Wowder to the mix, now offering five in total. And, though the number of shades isn't comparable to, say, Fenty Beauty, each shade is flexible and can work for multiple skin tones.
And if you are confused and unsure of what to pick, you may refer to the brand’s Shade Finder.
For the consumers ease the brand has made an effort to group these shades into four main categories — Rich, Deep, Medium and Light — and sees a number of images featuring women and men alike wearing the different hues.
They’re designed to cater to depth while still stretching across multiple undertones," Isadare explains.
The Stretch Concealer (made of avocado oil, jojoba oil, and cocoa butter) is formulated with micro waxes that create a superelastic consistency, according to Davis. So the formula moves with you and never stiffens or cakes.
Skin Tint has a similar concept: The combination of glycerin and diamond powder helps to hydrate and brighten, giving off that signature Glossier glow that you see in all of the ads. No highlighter needed. (Unless you want to swipe on a bit of Haloscope, which is always a good idea.)
If you can't make it to the New York City flagship or the store in Los Angeles to do a swatch test, don't fret: the Shade Finder is supremely helpful in the fact that each shade is shown on multiple models with various skin textures and undertones, so you can see how versatile the products are.
Our customers are our North Star at Glossier, and we’re always striving to create great products and experiences that will stand the test of time. [With the Shade Finder,] customers are able to see the versatility and finish of the product in action, and hopefully find themselves in the content so the selection process is easy, accurate, and personal."
Another unique aspect of the new and improved complexion range is the way it's labeled. Each shade begins with "G," for Glossier, and the numbers represent the shade depth. But instead of starting off the range with the lightest shade, the first option is the darkest — a subtle nod to the shifting perspective that includes all consumers.
With the spread of what some call the Fenty effect, Glossier isn’t the only beauty company that has updated its base product offering. MAC, RMS Beauty, Too Faced and Milk Makeup are also among the many cosmetics brands that have expanded their foundation range over the past year.
"As the conversation continues to evolve and expand, brands will have to think even more critically about how they are serving their customers across all aspects of their business," Davis muses. "Inclusivity is now a core part of the dialogue in the beauty industry — it's here to stay."
Now they can genuinely say “Skin first, makeup second.” Because Glossier finally decided on becoming a lot more inclusive!
Images: Courtesy of Glossier