Breitling announced its presence in China with a gala night at Beijing’s Phoenix Center.
The architectural wonder of Phoenix Center welcomed some 500 guests in style.
Inside the Phoenix Center, the stunning decor recalled the brand worlds of air, sea, and land. In fact, it created an elegance and intrigue atmosphere.
Additionally, the dramatic musical interludes complemented the venue’s aura and punctuated the evening’s festivities.
The stars came out at night.
To begin with, the evening’s highlight featured the introduction of Breitling’s Cinema Squad members.
International film stars Brad Pitt, Daniel Wu, renowned photographer and filmmaker Peter Lindbergh had worked together on the brand’s 360° #squadonamission campaign earlier in the year.
Brad Pitt expressed his enthusiasm for the campaign, saying:
It’s great to be here in Beijing with Breitling.
The brand is undergoing a transformation while also incorporating its history into the designs and I’m enjoying being part of it.”
Also, asian personalities from the worlds of fashion, high society, sport, music and film were on hand to mark the occasion.
For instance, Japanese fashion designer Motofumi “Poggy” Kogi, South Korean actress Shin Se-Kyung, Chinese actress Qi Wei, Chinese actor Li Zonghan were on hand to mark the occasion.
Georges Kern said:
Tonight marks the beginning of a new chapter for Breitling in China, and we are incredibly excited.
Breitling opened its first Asian flagship boutique in Beijing only a few months earlier.
Further, we are strengthening our online presence in Asia through Alibaba with the grand opening of the Breitling Tmall flagship store.”
During the gala night, Breitling debuts its elegant Premier family.
The brand took the opportunity to introduce the watches in the new Premier family.
Then, Breitling expressed an essential part of the brand’s current mission statement: to create timepieces for men and women of action, purpose, and style.
In spite of the much-admired of original Premiers launched in the 1940s, the new Premier family underpin the brand’s connection to its land environment.
One of the standout pieces in the family is the Premier B01 Chronograph 42 Bentley British Racing Green.
It is a chronograph that honors the partnership with the great British automobile brand.