Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

Future of the Luxury SUV Redefined by Aston Martin Lagonda

Ever seen an all-terrain vehicle quite like this?


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A year ago, Aston Martin wowed attendees of the Geneva Motor Show with the audacious impracticality of its Lagonda limousine concept.

This year, the British marque is coming down to earth with an all-terrain SUV concept Lagonda.

Now dubbed the Lagonda All-Terrain Concept, the new car is still the size of a small train carriage, it still has doors longer than a Smart car, and it’s still decorated more plushly than a Swiss lodge. 

But there’s one key difference: Aston Martin’s promise that the All-Terrain SUV will enter production in Wales in 2022.

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

So, let’s take a moment to try to figure out what parts of this ridiculous assemblage of engineering and luxury excess have a chance of making it in a real road-going vehicle.

Aston Martin claims fully autonomous and zero-emissions driving, courtesy of an electric powertrain, both of which can be taken as realistic goals for a 2022 car. 

The steering wheel and the large displays built into it and the backs of the front seats are fine, and so are the Swarovski crystals embedded into the seat padding and all of the fineries that the doors are clad in.

The design of the Lagonda All-Terrain Concept is inspired by the superyacht.

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

There is a relaxed elegance to the rear-leaning gesture of the belt line, but there is also inherent robustness that is in keeping with the terrains that the vehicle is designed to tackle.
The surfacing is incredibly futuristic, with forms and shapes that look like they have been created by the huge, planetary forces of gravity fields. 

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

It is fitted with the rear-hinged back doors that allow for a spectacular ‘red carpet’ moment and when combined with the sections of roof that open upwards, also enable wonderfully easy ingress and egress. The car’s rear shelf slides out from the floor and extends when required in order to offer a platform for occupants to perch on.

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show


This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab,” Aston Martin CEO Andy Palmer said in an awfully specific statement.

Inside, two front seats can be rotated to face the rear two during autonomous operation. The style of the cabin is characterized as a seamless transition between the vehicle and the owner’s home. The lines and focal colors inside the car draw upon techniques known since the masters of the Renaissance in their ability to draw the eye and utilize perspective.

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show


That’s not the only big idea Lagonda has for this car. The All-Terrain concept so “appeals to a pioneering spirit of adventure,” the company writes, that you could “just as easily imagine it roaming the surface of Mars as a mountain in Scotland.”

Aston Martin All-Terrain Lagonda 2019 Geneva Motor showAston Martin All-Terrain Lagonda 2019 Geneva Motor show

If you think this is all high-minded concept foolery, fear not, because Lagonda still considers practicality a virtue. Because, as the company writes, “while the technology exists in this day and age to allow the [car] key to be removed altogether, Lagonda believes that it remains an important point of contact between the driver and the vehicle.”

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

Yes, there’ll be no using a smartphone app to enter this futuristic superyacht SUV. Instead, you’ll still use a physical key. But when you sit down inside, you won’t place that key in an ignition. Don’t be silly! Instead, the key will be “celebrated and indeed elevated” — literally — because the car will use electromagnets to make the key hover between the front seats.

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show

Aston Martin All-Terrain Lagonda 2019 Geneva Motor show


Images: Courtesy of Vlad Savov / The Verge


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